A brand-building company · Gold Coast, Australia · est. MMXVI

Brandsyou’ve probablyWorn.

Ten years making apparel that ends up on backs everywhere. Country pubs, city footpaths, the odd festival. We build labels of our own, run licensed lines for some of the country’s most loved names, and operate a few big stores that look like they run themselves. They don’t.

  • Behind the bar in Katherine
  • At a Hottest 100 barbecue
  • Three rows back at the footy
  • Somewhere in your wardrobe, probably
Worked with

Quiet operators.

Loud results.

Most apparel companies make t-shirts. We make brands. The kind people queue for, post about, and wear until the print gives out. Then we build the machine underneath and stay out of the photos.

The design studio, the brand thinking and the systems that run the stores all stay in-house. Printing goes to production partners around the country, who print our own labels too. That is the quality control: if it is not good enough for us, it does not ship for you either.

What we do

One door is always open. Some open for the right people. One is shut, and we mean it. In order of how easy it is to get in:

Print on demand

Open for business

A Shopify app for brands doing it themselves. Plug it in, load your art, get on with your life. We print, pack and ship every order under your name. No minimums, no inventory, no garage full of boxes.

Install on Shopify ↗

Five things we mean

when we say them.

We deliver

Right product. Right time. No excuses.

Great products, on time, every time. If we say we'll do it, we do it. No half measures, no moving goalposts.

We own it

No passengers.

We step up, take ownership, follow through. When something goes sideways we look for fixes, not culprits.

Smart & fast

Speed with purpose.

If something's slowing us down we don't push harder, we find a better way. Better process, better tech, fresher thinking.

One team

No egos. No silos.

We work together, keep each other in the loop, back each other up. Whether you're leading or sweeping, you show up.

Give a damn

About the work, the people, the customers.

If it's worth doing, it's worth doing well. We go the extra mile, take pride in what we make, and make sure people feel valued.

1.5MItems out the door since 2016
10yBuilding apparel brands & ecommerce
300+Australian retailers stocking our brands
Room for whatever’s next

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