Notes from the studio

Journal

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01

Your print file is lying to you

The artwork you approved on screen and the thing that comes off the press are two different objects. Here is where the gap comes from.Field note · 4 min · June 202602

The shirts are the easy part

What actually goes wrong in a first month on Shopify, from ten years of running other people's stores as well as our own.Field guide · 6 min · September 202603

What ten thousand orders in a day teaches you

It happened to a store we run. The order count is the least interesting part.Field note · 5 min · September 202604

Print on demand, and when to stop

When printing to order is the right call, when holding stock is, and what stock actually costs you. From people who have done both.Field guide · 7 min · September 2026