Journal
Behind the work.
Notes from the studio. Building brands, running other people’s stores, and what breaks at volume.
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01
Your print file is lying to you
The artwork you approved on screen and the thing that comes off the press are two different objects. Here is where the gap comes from.
02
The shirts are the easy part
What actually goes wrong in a first month on Shopify, from ten years of running other people's stores as well as our own.
03
What ten thousand orders in a day teaches you
It happened to a store we run. The order count is the least interesting part.
04
Print on demand, and when to stop
When printing to order is the right call, when holding stock is, and what stock actually costs you. From people who have done both.